Platform choices and automation: How to curate content
Bolting the pieces together, with integration if possible
I am working through some tough platform decisions right now. Many of us publish original or augmented content via social or personal channels. And we also read, listen and sort through materials (frequently via automation) to retrieve what we needed. To understand the process, please read this article. And if you want to change how you think about the platforms you use and WHY, have a read of this insightful way of looking at it.
Connecting the various pieces to automate the process and make thought leadership more productive and deeper takes a bit of planning.
So I have been looking my own use of automation tools in content curation and content distribution aspects of my work. Just had a 30 min demo of ContentStudio, and re-examined my set-up with Paper.li. I have come to the conclusion that all of the necessary intergrations I need are not there yet. And most of these platforms are still driven by B2C engagements, based on the integration offerings I see.
I am still trying to create richer content curation, and want to find some better tools out there that are more than minimally functional. Suggestions are welcome. Working with StayKeen (Area 120 stuff from Google) for curating new content, kicking the tires on many of the curation/distribution platforms. And watching a colleague down under come out of stealth with his own automated platform later this month….